Earlier in 2022, the Playboy brand was rocked by the Secrets of Playboy docuseries, which portrayed a darker side of Hugh Hefner and the historic Playboy. I grew up admiring superstars like Cindy Crawford, Naomi Campbell and Kate Moss when they were featured in the pages of Playboy, and now I’m getting my chance to be a part of this iconic brand’s future - I almost have to pinch myself.”Īll of this - the inclusion and the empowerment - is deliberate, a way of positioning the Playboy brand for a decidedly post-Hugh Hefner future. “I’m so excited to connect with my fans in a safe space where I can truly be me and show off all of the exclusive content I create. “I love what Playboy stands for today - female empowerment, creative self expression, and truly living life to its fullest,” says Centerfold Creator Anya Nicolodi. Working with a team of amazing women is so empowering and important.”īy using Centerfold creators in this campaign, the company wants to elevate these creators from the platform to a Playboy model status, and hopefully create opportunities and exposure. “My mom was a huge Playboy fan and put me on to the bunny at an early age… The team at Playboy makes me feel right at home with every shoot we do. The campaign was shot by Carianne “Peggy” Older, who also told SPY that working with Playboy has been a dream since she was a teen. Playboy Centerfold Gabby Firek modeling the new Playboy sleepwear collection. I’m so excited to be a part of this collection, mixing playboy and Christmas, what could be better? We’re making Christmas sexy over here!” says Centerfold creator Gabby Firek. “I always dreamed about working with Playboy, so it’s definitely a surreal feeling. The campaign has all the glitz and sexiness that defines Playboy a naughty slumber party featuring the lingerie and sleepwear in the collection that is as cozy as it is sensual - the latest in the brand’s move into consumer goods - and just in time for the holidays. The opportunity to meet other creators and work with the entire Playboy team on this shoot has been incredible.” I remember flipping through old issues and being obsessed with the Holiday shoots from the 60s and 70s. “Shooting the Holiday campaign is so special and quintessential Playboy. Being a part of Playboy has changed me as a person - I am more confident and celebrate what makes me different and that’s the sexiest thing in the world to me!” said Courtney Black, a tattooed content creator with Centerfold who is featured in the new campaign. Ten years ago I couldn’t imagine someone who looks like being a part of Playboy and Centerfold has given me the opportunity to fulfill that dream. “Working with Playboy is literally a dream come true. Playboy Centerfold creators modeling the new Playboy sleepwear collection, new for December 2022. I spoke with the content creators selected for the brand’s first ever Centerfold holiday campaign they all gushed about how exciting it is to be featured in the campaign for such a brand they grew up dreaming about working with. We have a very diverse network of both up-and-coming and established talent on the Playboy creator platform, and we’re using our global resources to help boost their successes.” “Playboy has always been a launching pad for talent, from writers and artists to musicians and models, and today, with our universally recognized brand across fashion, lifestyle, and hospitality, we’re uniquely positioned to give our Playboy creators unrivaled opportunities that they can’t get anywhere else,” says Rachel Webber, Chief Brand Officer. But being able to host content on a Playboy platform isn’t the only benefit that comes with being a Centerfold creator - this week Playboy launches a brand new Playboy sleepwear campaign modeled entirely by the new generation of Playboy Centerfold creators. The brand has also introduced Centerfold, an online platform where invite-only creators can apply to use the platform to share monetized content with subscribers ( a la OnlyFans and similar platforms). Just last week the brand launched a new lingerie collection, The Essentials, as well as its first denim line. Now, the gentleman’s magazine created by and for the male gaze is a brand being run by women who prioritize inclusion and progressive practices. As SPY has reported previously, Playboy now makes most of its revenue from merchandise such as apparel and accessories, with the majority of those sales coming from women and people under the age of 34.
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